I've been buying the Welsh wildflower honey for a couple of years now, so I thought I'd give the British honey a try for a change. It arrived beautifully packaged & not too runny either. We've had a taste test at home to compare both the Welsh and British honey. Personally, although the Britiish honey is very nice, we prefer the Welsh Wildflower honey. The British honey to us tastes sweeter, whereas the Welsh honey has more of a caramel flavour, more depth. One thing for sure, both of them surpass any honey that is sold in a supermarket.